Not really complicating but only add to the hype on cryptomarket. The article is from last year, and Im not sure whatever update on this project. But in my opinion these coins made from a well known public figures like him as well as akon, akoin will highly be hype but some real techno user would only flagged it like that without much real use case. Yes its a coin to their name but lets agree that they only hire a developer or blockchain expert to develop it and dont have solid concept only just to be in on whats trending now which is cryptocurrency.