Hidden within a lavish Hollywood nightclub

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Hidden within a lavish Hollywood nightclub, the entrance to the exclusive MORE Hollywood is opened only for members. Inside MORE, guests are treated to plush surroundings and intimate performances, like the Migos and Cardi B sets at the club’s opening party last week. But getting on this VIP list will take more than just having an influential Instagram account. To qualify, you’ll have to invest in a minimum of 5,000 MORE Coins, a cryptocurrency created exclusively for the club.

The Hollywood club, housed inside of the Argyle, is the second MORE club. The first opened at the Bellagio in Las Vegas earlier this year. MORE was founded by Las Vegas nightlife impresario Peter Klamka, who first made headlines for dabbling in cryptocurrency when he allowed patrons at his “gentlemen’s club” the Legend Room to tip dancers in Bitcoin or a house crypto-coin called LGD (and if you’re wondering how that works, it involves the dancers wearing custom QR code temporary tattoos that patrons scan using mobile phones).

While MORE doesn’t involve anything as overt as scanning human bodies, it does continue the experiment of moving crypto out of the domain of strictly online transactions and into the brick-and-mortar economy. MORE has even been known to refer, wryly, to concerts at the Vegas club as “use case meetings” on social media.

Klamka and his partners “saw a market opportunity with the growing base of cryptocurrency owners with very few real world places to spend any kind of cryptocurrency,” he says. “The nightclub is the first use of a digital token as a representation of fractional ownership in a previously illiquid asset.”

Prospective members can set up an account on the Bittrex exchange and purchase at least 5,000 MORE Coin tokens.

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