Lack of communication between the supplier and consumer leads to poor quality products
What do high-quality products mean for you? It seems that the term "quality" is understood by everyone, but high-quality products are described by each consumer differently.
However, there is a standardized definition of “high quality” which should be accepted. According to this definition, “quality” is how products comply with customer requirements.
Even a product with many good characteristics can’t be called a “high-quality product” because even great products or services can be absolutely useless for clients. A high-quality product is one featuring characteristics most needed by the end user.
In this regard, it is very important that manufacturers know what consumers need. After all, if a company producing goods does not understand the market, it will be producing products “for warehouse”. Its products can be of good quality, but what’s the point if clients don’t need them?
For the manufacturer to be able to know what the buyer wants there should be communication between manufacturers and clients. Such communication should be direct, without intermediaries: the company that produces products needs information firsthand. This reduces costs and saves time for gathering information. Also, many intermediaries distort information on its way from clients to producers. As a result, producers receive distorted and misleading data.
To solve this problem, it is necessary to establish effective direct communication between the producer and the consumer.
Buyers should be able to directly contact the company that produces goods. This is the only way they can be sure their responses, opinions and wishes are taken into account. In turn, manufacturers will receive accurate information on consumer preferences by minimal time and money.
Such systems can be maintained both by producers, consumers and third parties. After all, everyone is interested in having only the right products on the market.
An example of such systems is the decentralized
Yodse [nofollow] platform. Yodse will allow manufacturers and consumers to communicate directly.
