It is difficult to define what a crypto user is. I own crypto from bounty campaigns, I sell them for USDT then USD, but I have never used crypto in payment, am I really a crypto user?
So I just think that the number of people who own crypto and participate in the crypto ecosystem is increasing every day. Partly because of curiosity, partly because of profit seeking, partly because some platforms are integrating crypto or using crypto to reward users.
Anyway, this also helps to promote crypto, helping crypto to reach the world by its very nature, not just through word of mouth.