New crypto projects require a little support from the government, for example centralized exchange projects that require a license to be able to make transfers to bank accounts and certifications such as financial regulatory agencies of each country registered for new projects.
This can push the price up a little because of the license, but if we compare it to Bitcoin, Bitcoin does not need any license, because this coin was really created to facilitate transactions between countries, then some users are already popular using Bitcoin.
New projects will remain and continue to experience price increases if the developers have a good aim to make it easier for everyone to make crypto transactions.