Lots of investors and large companies are willing to buy Bitcoin and everyone who buys Bitcoin in retail is also starting to hold Bitcoin.
All because of this Bitcoin asset is very valuable and its supply is getting less and less in the future. But, from 2009 until now the price of Bitcoin has continued to rise.
Humans in the world are more than 7 Billion and Bitcoin was only created 21,000,000, in other words this will be a struggle and Bitcoin will continue to rise in price. Believe me , Bitcoin will to the Moon !