Of course, if the team plans to release their project, then it is better to do it in a bull market. In a bear market, the project may not raise the necessary amount or investors will sell tokens immediately after listing on the exchange, recording a small profit.
Only the cryptocurrency bull market is different. Now that bitcoin and ethereum continue to grow decently in price, there are hardly many who want to part with them. Therefore, it is unlikely that many new projects will appear at such a time. So, we now see that on this and other similar forums there is already a slight shortage of projects in which you can join their bounty campaigns. In a short time, most of the signature campaigns will end, and I don't see any new projects yet.
That's when bitcoin stops in price growth for a long time, then capital will flow from bitcoins to altcoins, and there will be the most convenient time for new projects to appear. This should coincide with the altcoin season.