I asked that question a few days ago, but I didn't say anything about naming it or anything like that. If Elon Musk created his own cryptocurrency, I'm sure a lot of people would buy it simply because of who's in charge. In fact, a few days ago, Changpeng Zhao (CEO of Binance) spoke with Elon Musk on Twitter to give him advice on a possible creation of a new cryptocurrency. From the looks of it, we're not too far from seeing what this thread suggests.