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I hold Ethereum because I believe in its team. Months ago everyone blamed Ethereum for expensive transaction, and now I see fees have decreased. They are expensive because Ethereum cost a lot. The team promised "London" update in July and that will push the price up even more. Ethereum team is always doing something to make it better and holding it pays off.
Current reason why I hold Ethereum is the price. I have bought it when the price was above $3k, and now I see no real reason to sell it. I saw how quickly Ethereum price can be, so all I have to do is to hold and wait for another alt season.
In a short comment while or the major reason why people are holding etherum is for the future purpose hopeing that the price will grow in the future to come, if not mistakenly that's no 1 periority why most of us are holding etherum strongely is for the reason of growth, because nobody would like to hold a dead coin.