TIME magazine has partnered up with Grayscale to drop a series of educational crypto videos, and has agreed to be paid in Bitcoin.
Institutional fund manager Grayscale has partnered with acclaimed New York-based magazine TIME to produce an educational video series on the subject of crypto assets.
The partnership was announced on April by Grayscale’s CEO, Michael Sonnenshein, with Sonnenshein revealing that TIME and its president, Keith Grossman, will receive payment in Bitcoin.
Further, TIME does not intend to convert the Bitcoin it receives through the deal into fiat, and will hold the crypto asset on its balance sheet. No further details of the partnership have been revealed so far.
More here:
https://cointelegraph.com/news/bitcoin-s-time-has-come-time-magazine-to-hold-btc-on-balance-sheetWell, this is amazing news. With time entering the Bitcoin party, am sure that this can mean that this newsmagazine platform will really be watching not just Bitcoin but the whole cryptocurrency marketplace.
Talking about institutional adoption, this is a big example. Indeed, the TIME has come. And it is here to stay!