Does Bitcoin Marketing Work on Sports Fans?

[Fawpac2]

Sports fans can't follow a bat, ball, or puck these days without coming across a Bitcoin brand. Crypto companies have flooded into sports marketing, and none more aggressively than FTX, the sophisticated exchange led by bombastic 29-year-old Sam Bankman-Fried.
In April, FTX shelled out $135 million to plaster its name on the Miami Heat NBA arena for the next 19 years—even though the company is just two years old. The spend is n0t an issue; Bankman-Fried told me in an interview at the Ethereal Virtual Summit in May, "Without going into the details, it's been a pretty good year for us... frankly, we don't need to rely on the other 18 years to have the funds for this." (Mic drop.) Later in April, Blockfolio, the price index app FTX bought last August for $150 million, signed an endorsement deal with top NFL draft pick Trevor Lawrence. This month, Blockfolio paid YouTuber-turned-boxer Logan Paul to promote the app with a QR code on his t-shirt before his June 6 fight against Floyd Mayweather (who shilled EthereumMax). FTX also signed a 10-year, $210 million deal to sponsor esports team TSM and change its name to TSM FTX, and it signed a hard-to-get deal with Major League Baseball that will include FTX patches on every MLB umpire's uniform.Source