We’re replicating our routines, interests, and obsessions in digital worlds: from picking outfits for our avatars to wear and cars for them to drive to fostering virtual relationships and intimacy; from zoning digital land and constructing virtual homes to meeting friends at the virtual mall; and from hosting holographic meetings to pursuing the allure of a more equitable and inclusive society.A digital reality that reflects the values and standards of our physical lives is in the making. Digital-twin stores and augmented shopping experiences are paving the way for the next retail frontier—one that is intuitive, immersive, and engaging.