Crypto Sponsorships Banned From Upcoming 2022 Indian Cricket Season

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The BCCI does not want to allow these partnerships to occur, despite the International Cricket Council’s recent sponsorship deals with exchanges like FTX.

The Board of Control for Cricket in India has banned Indian Premier League Teams from engaging in sponsorship deals with crypto exchanges. This will affect the lucrative advertising slots that Indian exchanges like CoinSwitch Kuber and CoinDCX use during the course of a tournament. Four franchises received interest from crypto exchanges to take on varying degrees of sponsorship roles for the next season of the cricket showpiece.

The BCCI are cautious due to the lack of regulatory oversight of the industry in the country and wait on the bill that will be discussed in the upcoming winter session of Parliament before approving any negotiations between franchises and exchange representatives.

If the ICC can do it, why can’t we?
The International Cricket Council, which is the sport’s global governing body, recently allowed CoinSwitch Kuber and CoinDCX to advertise during the Men’s ICC T20 World Cup in Dubai and Oman, raising questions from IPL franchises as to why they should be banned from engaging in such partnerships. The BCCI has banned broadcaster Star Sports group and Disney Star network from showing crypto and betting advertisements.


Source and continuation of news: https://beincrypto.com/crypto-sponsorships-banned-from-upcoming-2022-cricket-season/