in my opinion, late or not you are to buy not from the opinions of others, because everyone has different money in their pocket. if for my own EOS for the price of 10 usd is a late price to buy because I am one of the small investors, and if used to invest for a long time, I suggest not to buy it now, if you only have a little money.
try to look for coins potentially rising at prices below 5 USD or below,