Why Medium is Integral to Building Blockchain Awareness

[Goodcat49]

Medium is an online publishing platform, meant to provide an alternative to standard blogging formats. It has established itself as a go-to place for writers to display their thoughts and ideas in a way that’s accessible to everyone. Writers can publish just about anything, but Medium works to ensure that readers only see the most relevant content (and every article notes how long it will probably take to read, which is nice for more impatient visitors).

Medium’s nature is democratic, giving people voices even if they do not have thousands of social media followers or high-powered blogging connections. This structure is especially beneficial for blockchain companies, who are attempting to push blockchain technology into the mainstream and convince the public that the crypto landscape is not supposed to be an esoteric space.

Not long after Medium’s launch in 2012, entrepreneur Anil Dash spoke about what makes the platform special: rather than operate like a typical blog where posts are displayed from most recent to oldest, Medium organizes content similar to YouTube via “channels” or “collections.” Dash elaborates:

“The abandonment of reverse chronology has the effect of undoing a core tenet of blogging: ‘the social contract.’ Blogs have had prominent timestamps on each post since the turn of the century, and the newest content has always sat on top of a stream since the form was born. As a result, even causal readers understand an implicit promise from the blogger that more content will appear in the future, and the expectation changes the nature of reading what’s written.”

Blockchain companies are not here to post daily lifestyle articles, though. They are here to educate and market, and the pace of doing so fluctuates. For companies hosting initial coin offerings, token sales come in stages that require content to evolve. Further articles about an ICO’s fundraising will be unnecessary once it becomes active. Marketing will always require consistent engagement and updated content, but the social contract Dash describes does not particularly serve blockchain companies’ interests.

Telegram has established itself as a blockchain-friendly platform where many crypto companies congregate to discuss their ventures and news. Medium is equally useful, though; its ability to reach large audiences (it has over 30 million visitors each month) and unique organization makes it a beneficial platform for raising blockchain awareness.

Read the details in the article of Coinidol dot com, the world blockchain news outlet: https://coinidol.com/why-medium-is-integral-to-building-blockchain-awareness/