From artist patrons to auction houses, the intermingling of the worlds of finance and art is nothing new, and is in many ways a relationship that is necessary. But the arrival of NFTs has also brought an inordinate amount of rug pulls and scams that have plagued the space, leaving it to have to fight for its credibility. It’s no wonder that some digital artists may intentionally be steering clear of space out of fear their reputation could be sullied.