The digital economy has been on a trajectory of constant growth since the rise of the industry's major tech companies. Companies like Google, Facebook, Twitter, and Amazon, have all grown exponentially. But with the prolific rise of these companies and the number of users flocking to their platforms, a corresponding inquisition into the nature of digital ownership has ensued.
This is where NFTs come in. NFTs are changing the way that companies handle ownership on their platforms. Cryptocurrencies and NFTs enable direct ownership over digital assets such as video, music, and content.
Consumers are realizing this and are beginning to demand that companies address their privacy and ownership models. With the help of NFTs, the meta economy will be shaped by consumers, not companies.
The Meta Economy
What exactly is the meta economy? Answers may vary, but it's useful to use a broad definition here. It's a digital economy based on the creation and sale of digital assets and the services around them. It's useful to employ an example to illustrate the definition.
One example of NFTs is digital clothing worn by people's metaverse avatars. But it's also the artists who create that digital clothing (NFTs), the marketplaces on which they're sold, and the developers to build the virtual worlds in which they're worn. This is just like how the automotive industry is made up of not just the cars and their use, but the materials they're made of, the factories in which they're built, and the people that put them together.