Several factors contribute to this
1. The high level of scam and pull-rug projects in Crypto means if you unveil then you are considered more as genuine than anonymous
2. The realization that fiat and crypto are more realistic than Fiat vs Crypto and could probably survive regulations more so financials like Fluid.ch that stand astride CeFi(regulated) and DeFi(Unregulated) are more trusted
3. Recent development in Crypto and the market such as LUNA Saga, a bearish market is making people look closer and find those behind the scene
This has caused more and more sponsors to react to the market request for identification to unveil themselves