People seem to misunderstand: We are not making a new REAL crypto, we are presenting a THEORETICAL crypto at a Digital Economics seminar. We still want it to look good enough to be real, though, so we're doing the research.
Do consider that, if you come up with a great idea... not to be created in reality, but just to satisfy the task your teachers have given you... I'm not sure if it's worth the sacrifice. Because you can be sure some serious guys will just pick your idea up and code it into reality in no time. Crypto thrives on innovation, no good idea goes unchecked, have it in mind.
Suppose you already have your idea. You are now asking, how do you do the marketing.
Marketing wise... if you want to promote your crypto project, it's best to have a coin. The coin of a crypto project is like its product. You can tell people what your crypto project is about all day. How it will change the world, what a big innovation it is, etc... The attention you will get will be unsatisfactory. The coin is like a product, the crypto version of a "company share", it's the means by which people express their support to your project or protocol. (token utility is another beer, we're talking marketing here)
Now that you have a coin, you can actually tap into the marketing value of all the paid reviews, interviews and big media articles you issue out there.
But one particular marketing move you can use your coin for is an airdrop - this proves to be one of the best marketing moves out there, currently. Airdrop some tokens to your target audience to make people research what's that thing that arrived in their wallets.
Now, how to go about with an airdrop, that is how you get the wallets of your target audience - one idea is to explore how bounties and airdrops are organized in this very forum. Just an example.
So - to summarize:
- You need paid reviews and articles, social media channels, a blog for self-issued articles, standard marketing stuff
- You need to issue a token/coin - that's the way people can show their support, otherwise standard marketing stuff are unproductive
- Strong move - do an airdrop with your token. It will help with distribution too.
Just my 2 cents
