Anyone who has got involved in crypto in the last 12 months and says 'it's not about the money' is, at the very least, bending the truth. I get that there are many different reasons to jump on board, but everyone must be thinking about the financial aspect to some extent. I'd be lying if I said I wasn't, it's a key factor for me, even in projects that I am genuinely excited about. If I didn't think they'd make me money, I wouldn't be half as interested.