Well, I think this partnership with the overseas CEX will definitely give it a lot of exposure. From my experience with Binance's native token, I've seen real benefits. In the same way, the MAX token, being the native token of MAX Exchange, could have a lot of potential too. Since it is part of MaiCoin Group, and this exchange is very old as it was founded in 2013, and is still the largest legal digital asset trading group in Taiwan. Even Vitalik and Charlie Lee are the advisors of that group.
Tbh, it's really like a gem you've discovered cuz I didn't know that MaiCoin Group launched MAX exchange along with MAX token.