What determines the profitability of a business is on the idea we have towards it, how effective are we managing the way forward for it to strive and remain relevance, some could have a good idea, in fact, a lucrative one and realistic about it, but at the end, you got to discover that everything fade away after little efforts and attention was given over it, but when we are serious and ready to take up the challenge in ensuring the sustainability of what we do, we will see it grow beyond the expectation we have towards it.