"Coins" maybe, but certainly not tokens. Just because there are some tokens out there that gets people hyped about crypto, doesn't mean that they worth any attention at all. Let me put it this way, if there are a million people all hyped for a token and then that token turns out to be nothing good, then are we sure that was a good thing? How many people have we lost because of it? This is why I would say something good could be a very well reason to help bitcoin, which would be good coins out there, but some tokens out there which is so easy to build, could be just bad for business in general.