Bounty Reward Campaigns, Facebook.

[bosshyip]

I have been following quite many ICOs over the past year. To raise awareness and knowledge of potential investors and to create the hype, almost all of the bounty campaigns use Facebook (or Twitter) as the main social media platform. Theoretically, it's logical and good idea, but when looked more closely at these campaigns, they do not seem to be very efficient.

What to point out:

Staking system - the stake of a bounty hunter solely depends on the number of his/her friends/followers.
I grasp the idea - the more friends, the more views the post will (should) get. But in real life, someone who has 5000 friends in Facebook, refers to someone who has a fake account. Of course, there are exceptions, but it's very unlikely IMO, that a person with real 5000 friends, will attend in a Facebook marketing campaign, post (some would say spam, every day) to make a couple of hundred bucks.

In the other hand, a person, who has a relatively small Facebook friends group, let's say 200-500 people (all of the friends are real), is likely not going to participate in the Facebook campaign, because his stake is averagely 5-10 times smaller (depending of the ICO) than a person's stake, who has 5000+ friends.

Let's take an average ICO, who spends 1,5% on the bounty campaign. Their goal is to raise 10 million USD. 1,5% of 10 million is 150 000 USD.
Facebook campaigns are usually between 10%-20% of the whole bounty budget. Which would be 15 000-30 000 USD.

So this staking system creates a situation, where ICOs are spending tens of thousands of dollars on Facebook bounty campaigns, but do not really get quality marketing for the money.

I'd like to raise a question - are there better ways to run a Facebook or social media campaign? An option would be to make an equation, which would consider the likes&shares, friends number, the quality of the post and bounty manager overall subjective rating.

It might look something like that:

Stake count =(10  + 1 + 1 up to 6  + 1 up to 10 )x 0,1 up to 1,5

10 - likes
1 - shares
1 up to 6 - friends number
1 up to 10 - quality of the post
0,1 up to 1,5 - bounty manager subjective rating

(10+1+ 6 +4) x 0,3 = 6,3

The bounty hunter would receive 6,3 stakes for his work.

I'd be happy to get some opinion about the equation and arguments, how to turn Facebook bounty campaigns more profitable for the ICO.