It's getting harder and harder to create interesting content and maintain popularity as viewers get bored easily and are quick to jump onto somethng new. So we see a wave of "influencers" (I really don't like that term) that aim to create high-intensity, emotionally loaded content to keep the views high.
This could be winning big, losing big or, quite popular trend - giving money away, knowing very well that they'll earn much more in ad revenue from such videos.
There are many methods used by those identified as influencers, where the goal is clearly to create interest in the audience, so what you say is correct, because it is difficult to maintain its popularity, so that, with all the methods used, it is clear that it can create an emotional reaction for the audience in the form of a game that looks detrimental or profitable. In an instant, but behind that he aims to get a spectacle effect that can be profitable for himself.
Everything in the end, is for commercial purposes for him, which is now common practice.