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He hasn't shared details of which token he bought, it's price, timeline etc but what I deduce from his story is that he started trading seeing his friend making profit and thought he too will make profit. He doesn't have any plan to follow and if you are coming to crypto trading with this mentality then you are deemed to loss. Crypto trading requires you to have an execution plan with you which you have to follow carefully.
Most of the time, these are the reasons why they want to trade.
1. They saw a relative or a friend earning huge money in trading and thinks that they can do it as well.
2. Out of curiosity.
In this case, it's the first reason. What's worse is that, his friend urged him to invest even more money in trading even though he lost a huge amount already. I find it funny TBH that you will urge your friend to invest even more where in fact, he lost a massive amount already. Trading can just be a dangerous as it can be, and it don't care about you. Even you lost 100$ only or $100,000, it doesn't care. No one cares about your emotions if you lose your money in trading, and if you're a newbie, your the ones that most likely will lose money.
Like you said OP, trading requires a plan. A strategy that will help you gain more profits, but strategy alone isn't enough. You need some traits yourself as well like being patient, self-control, good decision maker, etc. Well, of course you need knowledge as well.
