TryNinja already quoted the part from the signature campaign thread, and I guess you already got the answer.
As you can see, Icopress already mentioned that his resources are limited. We can understand that they have invested an amount to run the campaign, and they probably are not generating anything from the website at this moment. Things can change in the future if they get some sponsorship. I am not sure if TryNinja just developed the ownership or if he owns the share as well. But it seems he owns half the share, and Icopress owns the other half. If so, they probably both invested the same amount to run the campaign.
Well! I am amazed to see the team dedication for this project, as they just invested an amount for paying the members, and on the other hand, they're earning nothing out of this project. Although this is the fact, wearing the signature works like backlinks for the website, which, in short, generates the traffic for the website.
Yeah, for the current time they may be paying out of their personal funds, but I also would like to see it as the running campaign by the manager, and as of the current time only some members are getting rewards from the campaign, but as I said, I would like to see it as the big campaign where the majority of the people will get the chance to earn rewards.
I think with time, that will happen, but it does depend much on how they are able to develop the site, and also what majors they employ to turn the site into an income generating business.
Because to be honest with you, I am not even comfortable recieving payment for wearing Bitlist signature ad when I am 100 percent sure that it's not generating any form of revenue for their owner, but icopress gave me the opportunity and who am I to say no, I am actually very grateful but I did be more happier if and when Bitlist starts generating income, I trust that icopress and tryninja have some great plans for the site, which is why they are willing to invest money in promoting it even at this early stage.
@TryNinja, thanks for that response, I did read those lines in the beginning of the campaign, but I completely forgot, thanks for the reminder.