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I actually really can't pinpoint how , however I think airdrop projects on telegram benefit more from people using telegram premium it may sound a little weird to some persons especially those that aren't used to farming airdrops on telegram. However if you check, you'll notice that those airdrops on telegram for some reason give bigger bonuses to those use premium.
For some of the airdrops infact, they usually have special bonuses specifically for those that use telegram premium while farming the airdrop. I really don't think they would be doing these for nothing that's why I'm sceptical about it.
I can confirm this one. Telegram premium users tends to get an upper hand in airdrop rewards from the few airdrops I have observed. Even the Not pixel that started few weeks back has a task that is specifically for premium users, and the task gives them a reward. Maybe they are doing it to encourage more premium users, since being a premium users comes with a cost(subscription), and there should be a reward in return for that.
And it seems that there are some airdrop projects that are specifically meant for telegram premium users as well. Like, these project are not even available to the none premium users. Don't really know how they where able to come up with that.
Going by the observations which you have made, it appears that the idea of airdropping benefits to premium users in the Telegram platform is on the increase. This could be considered as a technique employed by the organizers to build on the incentive of offering the users with more advanced services, upon paying for a premium service. For example, airdrops or special tasks offering some privilege can motivate users to subscribe to the service of the application and become premium users. Of course, this is also a good way to incentivize more usage from current customers – after all, ‘free’ is always attractive, and they are getting something from it.
Airdrop projects which are designed for premium users, suggest that there is a particular segment of the population, among all the people interested in the project, with which the organizers of this project, are interested. They might be doing so to provide an exclusivity value where their target audience only know that getting to be part of premium user is more beneficial especially when it comes to cryptocurrencies and airdrops. This may also be aimed at using marketing technique to attract more serious or committed users into their community. But this may lead to a distinction of two types of audiences – premium and non-premium one, which may not get the same shot at the project.