~snip~
Who knows, maybe it's just a matter of time before more brands jump on the bandwagon of accepting cryptocurrency payments and the ecosystem grows to places that just a few years ago were mere dreams.
I think we already had a period during 2017 and after that when many companies jumped on that bandwagon, but at some point they simply gave up because there was no interest in such payment. I don't believe that 6-7 years later, much has changed in how people perceive cryptocurrencies, especially BTC - so although I don't know the exact data, I think that very few transactions that happen on the blockchain have the purpose of paying for goods and services.
The Philippine island of Boracay is a good example of how people don't want to use BTC as a means of payment (tourists, of course) - because at one point there were over 200 places where you could pay with BTC, and that number was only decreasing. The person behind the payment processor that enabled payment with BTC stated that most merchants did not have a single BTC transaction and that is why they gave up.
Maybe something will change in this regard globally, but in some countries like Turkey, Thailand or Vietnam, BTC is prohibited as a means of payment, while trading and possession of the same is allowed.