but what I think is what if the crypto market is down?
here I am sure that when the crypto market is down, the Ferrari company will not sell its products to be paid for with the crypto method
They accepted crypto as payment back in 2023 when the market was done for Us and Canada, they don't care about the market as they don't hold coins!
They could have partnered with an off ramp crypto payment processor, bitcoin volatility wouldn’t affect dealers’ revenue that way.
This is what they are actually doing, it's a partnership with Bitpay, the same thing they did in the US back in October and now expanded to Europe after they finished the paperwork, they accept crypto, and the customer pays through Bitpay instantly converts the coins and send the fiat to their bank account.
Companies that need immense cash flow and are on a profit margin can't deal with this volatility, it can make them rich but can also bankrupt them.