Crypto.com becomes official UEFA Champions League partner

[Yamane_Keto]

“We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.”
Large sporting events can bring cryptocurrency awareness to millions of new mainstream adopters, which could introduce newfound capital into the crypto market. Onboarding new mainstream users can significantly increase the future valuation of cryptocurrencies.

https://cointelegraph.com/news/crypto-com-becomes-official-uefa-champions-league-partner

These services are willing to pay millions to build business partnerships or invest in advertising but they do not put much effort into developing their services, the speed of response of the support team or fixing their withdrawal issues.

Couple mistakenly given $10.5m from Crypto.com thought they had won contest, court hears

[ABCbits]

These services are willing to pay millions to build business partnerships or invest in advertising but they do not put much effort into developing their services, the speed of response of the support team or fixing their withdrawal issues.

Unfortunately some company have questionable money allocation. But in this case, it's especially weird when they have 1.5 rating on Trustpilot[1] and there's no indication they trying to improve it. If they don't make improvement to their service or support team, it's just matter of time before UEFA hear it and reconsider the partnership.

[1] https://www.trustpilot.com/review/crypto.com

[Husires]

Unfortunately some company have questionable money allocation. But in this case, it's especially weird when they have 1.5 rating on Trustpilot

The partnership was accepted even though 70% of the reviews gave them one star and it does not seem that they will do anything to improve this or that part of their profits may come from this scam.

[joniboini]

Does UEFA even look at website like that to decide whether a sponsorship deal is worth it? I know they can face lawsuit if they willingly help scammers just like what happened with FTX and its marketing partner, but the cost to do that is probably lower compared to the deal offered by Crypto.com. I also heard some questionable reviews about public review platform like that, such as allowing a business to remove negative reviews, though it seems Crypto don't do that in this case.

[dkbit98]

Crypto.com really does have money to throw away for promotion in big sport competition, but I guess it is working for them.
People don't understand how important marketing is for any business, but it ii similar thing with promotional campaigns in forum.
I wonder why Crypto.com never tried with campaign in Bitcointalk or Altcoinstalks forum.

[ABCbits]

Unfortunately some company have questionable money allocation. But in this case, it's especially weird when they have 1.5 rating on Trustpilot

The partnership was accepted even though 70% of the reviews gave them one star and it does not seem that they will do anything to improve this or that part of their profits may come from this scam.

It just shows both Crypto.com and UEFA doesn't care about rating on trustpilot. After all, crypto.com have 4.4 rating on Google Play and 4.6 rating on Apple Store which makes trustpilot appear to be anomaly.

People don't understand how important marketing is for any business, but it ii similar thing with promotional campaigns in forum.

Or people don't care about that, when the service and support isn't that good.

[Husires]

Unfortunately some company have questionable money allocation. But in this case, it's especially weird when they have 1.5 rating on Trustpilot

The partnership was accepted even though 70% of the reviews gave them one star and it does not seem that they will do anything to improve this or that part of their profits may come from this scam.

It just shows both Crypto.com and UEFA doesn't care about rating on trustpilot. After all, crypto.com have 4.4 rating on Google Play and 4.6 rating on Apple Store which makes trustpilot appear to be anomaly.

The ratings on Google Play are not good, even the 5 star ratings were for the support team's response to the problems, I see that most of the complaints were related to the app being bad or closing suddenly rather than being a scam. If they increased spending on technical updates, these problems would disappear.

[joniboini]

I think only a few popular business do promotion on Bitcointalk in recent years, or crypto forum in general. Not sure if businesses that can get mainstream easily consider it's a waste of their budget to promote there, or because they don't have a way to judge the marketing result easily. I wonder if the difficulty of making a legally binding deal with the owner also contribute to this. Well who knows what they factor in their marketing decision, I guess a lack of budget isn't one of them if they can throw millions easily.

[Husires]

I wonder if the difficulty of making a legally binding deal with the owner also contribute to this. Well who knows what they factor in their marketing decision, I guess a lack of budget isn't one of them if they can throw millions easily.

The lack of budget is definitely not the reason, but the target audience, whoever visits Bitcointalk definitely knows about cryptocurrencies and definitely knows about binance and crypto.com, so these companies target customers who may not have heard of Bitcoin before or have very little information about cryptocurrencies.

[dkbit98]

Or people don't care about that, when the service and support isn't that good.

Everything is marketing, you are just not aware of that.
People use plenty of crap products and services just because they are repeatedly advertised by some celebrity and famous movie star or sports guy.
Note that I didn't use crypto-com so I can't say how good they are.

[Lucius]

Does UEFA even look at website like that to decide whether a sponsorship deal is worth it?
~snip~

FIFA or UEFA only look at profit, and it's no secret that both organizations are corrupt to the core, so I'm surprised that someone thinks that the score on some kind of site where you can leave fake reviews is something that would make them change their mind.

Anyone with a lot of money can become their partner, they just need to know who to pay to get the green light

[Jating]

Does UEFA even look at website like that to decide whether a sponsorship deal is worth it? I know they can face lawsuit if they willingly help scammers just like what happened with FTX and its marketing partner, but the cost to do that is probably lower compared to the deal offered by Crypto.com. I also heard some questionable reviews about public review platform like that, such as allowing a business to remove negative reviews, though it seems Crypto don't do that in this case.

I was under the impression that they do take a lot of any entities that might want to partner with them as obviously there are money to be made, so it's a win-win situation for them. And probably they don't see anything wrong with it. Even the Los Angeles Lakers of the NBA have been using their homecourt and be called Crypto.com as far as I know even after the FTX fiasco.

[Yamane_Keto]

And probably they don't see anything wrong with it. Even the Los Angeles Lakers of the NBA have been using their homecourt and be called Crypto.com as far as I know even after the FTX fiasco.

It is not right to spend millions on promotion and have your dealings with customers be something like this, it seems inclined to believe that the company aims to build business relationships more than being a leading cryptocurrency platform.

[bitterguy28]

If they don't make improvement to their service or support team, it's just matter of time before UEFA hear it and reconsider the partnership.

does the UEFA care if their partner is actually improving or giving out quality services? as far as i know, and this goes to any sport teams or clubs, they will partner with about anything willing as long as they have the money for it at the end of the day it is still business it’s still money

[Zed0X]

Having a building named after their brand isn't enough it seems. I cannot blame them if they also want to expand to the European markets because that's like a huge pie. Let them have it before UEFA members starts calling for a ban due to increase gambling activities among youths (hello PL)