If price was important, why would there have been investors and those interested in developing Bitcoin when it was a pilot project and the price was less than $100, or why would anyone have invested when there was an 80% correction? So what drives people to buy Bitcoin is not the high price, but a combination of reasons, such as decentralization, cheapness of making payments, irreversibility, price volatility, increasing demand, limited supply, and it being an investment opportunity.