To be honest, I don't even like the way this looks, although maybe with some additional settings, it might be acceptable to the majority. My idea would be that if we already have a chat, we could use it to insert news from time to time - it would not be irritating in any case, and everyone could get access to the content from the blog.
Of course, I assume that in this way the links would not have strategic importance, but that's just an idea that came to my mind.