Known as **"FOMO" (Fear of Missing Out)**, the tendency to buy more bitcoins when the price rises is common in the crypto market and other financial markets. When prices are rising rapidly, people often feel an urgency to buy to avoid "missing out" on potential gains. However, this behavior can be risky if it is not part of a thoughtful investment strategy.Bullish markets create excitement, and people see others profiting, which can lead to an emotional desire to join in. This is a natural human reaction but can also lead to buying at higher prices without fully assessing the risks. Many traders buy into bullish markets because they expect momentum to keep prices moving higher. This may work in the short term, but momentum can quickly reverse, especially in volatile markets like BitcoinIf you only buy based on a bullish trend, you may end up buying. Crypto markets often experience corrections, so buying into the hype cycle means holding out for potentially steep drops. Instead of buying impulsively, set a price range or percentage of your investment portfolio for Bitcoin and stick to it. Consistently buying small amounts over time, regardless of price, can help you avoid buying at peaks and reduce the effects of volatilityIn a bullish market, avoid high leverage or buying more than you can afford to lose, as corrections are common in crypto. Ultimately, while buying into a bull market is tempting, careful planning and risk management can help you avoid getting caught up in market exuberance and making costly mistakes..