I follow few airdrop handles since year or more, and they have thousands of loyal followers, not because they were shilled by other guys (as in paid shilling, not as a genuine word of mouth), they reached this place because content they posted was actually useful.
Exactly well said. I was speaking with one of the influencers jokingly the secrete of his influencing because he started 2021, couod tell from his profile but has a loyal army that will turn up and the response he gave was valid one. He said people likes money, it's in everyone's nature and if you can make way for people to make money, they will ride with you till the end.
He gave them notcoin, gave them Dogs, Catizen, Hamster, grass and scroll. Not just that, anytime he makes money from projects, he also do give always. This is what he said to keep his community flourishing and entertaining for everyone and he never for ones shill them project. Though he admitted, many influencers are guilty of shilling projects.