With excitement building around Bitcoin, many believe that a new all-time high (ATH) may be on the horizon. Bitcoin's next halving, expected in 2024, will reduce mining rewards from 6.25 BTC to 3.125 BTC per block. Historically, halving has created a supply shortage that, combined with stagnant or rising demand, has contributed to price increases over the next yearMajor financial institutions including blackRock and Fidelity are exploring or launching Bitcoin ETFs and other crypto products. Institutional adoption could bring billions in new capital to the market, potentially increasing demand and supporting higher price levelsBitcoin adoption is growing among retail investors, businesses and even governments. As more people start using and holding Bitcoin for transactions and as a store of value, demand can naturally drive up the priceWhile not guaranteed to reach a new ATH, the alignment of these factors creates a favorable environment for Bitcoin's price to rise in the near future. As always, though, it's imperative that investors approach with a long-term perspective and an awareness of the market's underlying volatility