I am not one of the many PEPE holders and supporters all over the world
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TBH, I'm one of the people that are against PEPE because just looking at their website, it has all the red flags a project has in order for it to be called a "scam". No transparency, devs are unknown, no use-case, no intrinsic value, no team, no roadmap, and it also said that "their token is useless". If this kind of project exists and launched an ICO in 2017, for sure this will be ignored, and will be abandoned.
Well, I'm still criticizing the project, but surprisingly, the holders and the community behind the meme coin is very strong and when it comes to meme coins, community plays a big role, and we're seeing a strong community behind PEPE despite the red flags that it has. Like what you said, it's becoming more and more popular and aside from DOGE and SHIB, PEPE is becoming the 3rd most popular meme coin.
With this, will I hold PEPE when the bear market happens? I don't think so. I'm still not convinced yet, and I will focus more on DOGE as the meme coin that I will hold.