The big name that Trump has is the trigger and at the same time they don't seem to have a long-term plan and that's how meme coins are created.
I think the launch of the Trump meme token came as a surprise to many users, as did the way its price was manipulated afterward. Users probably expected a more responsible strategy from the team behind a meme token dedicated to the president rather than a typical rug-pull scheme.
By the way, it's worth noting that the media has repeatedly pointed out that there are insiders in Trump's entourage who abuse their positions to earn millions of dollars, and who haven't even tried to hide it.
Many were really surprised and disappointed by the Trump coin, because what they thought would continue to rise by $100 did not happen, but rather there was a rapid or sudden drop in its price which was seen as a rug pull moment and many were liquidated, probably those who took long positions in futures.
Now, in the spot market, many stocked up because the price had already dropped so much that they had no choice but to wait for the price to rise again in the market to return to the price they bought at.