His personality has reached the level where he is, as the president of the most powerful country in the world, any of his activities will be highlighted by all the media more than the activities of any other general. I think that's exactly what happened here.
But from his position he did not play a responsible role because they tried to do one kind of rugpull through the trump coin launching. But what you said could be true because it could be that trump hired the media just to promote his point?
It is precisely his position of power that Trump has taken advantage of to launch (and manipulate) his token, and Trump knows he won't have legal problems. Media outlets that disapprove of Trump and his policies won't say much either, because if they did, they would be labeled "fake news".
After the alleged attack on Trump, seeing how many of his voters showed up with their ears bandaged to show solidarity with him, I realized that no matter what Trump says or does, people will follow him even if Trump spits in their faces.
Thanks to those kinds of people, Trump can do whatever he wants.