If it’s just a meme, then the FIFA token will be worthless garbage, but if it’s used, as I read in the news, “for ticket purchases, access to exclusive content, merchandise transactions, and fan engagement initiatives. Additionally, it could be integrated into existing FIFA partnerships, providing sponsors with new ways to engage with fans and monetize digital assets.” Then it could have real value and could see its price skyrocket.
I think the idea is pretty good in principle, but I hope the project is developed so that it serves real purposes and is not just a token to make more money.