It is a nice move and good move. Every good CEO and manager of a business and a company should know that investing in bitcoin is an another level of great business in the company to grow as time goes. And another thing to do is the time of buying the Bitcoin, purchasing Bitcoin is a calculative business, it is. Ot advisable to buy at all time high but either at the average rate or lower rate so when it is another all time high, you can make profit from it.