It's a great article

I've always said that hacks are possibly what scares crypto users away the most, those who suffer some kind of hack may never want to return to the crypto market again
I think it's quite possible that these 3 are what dscares rive new users away the most
1. Usability - it's not so easy for someone who has never used cryptos to understand how a crypto wallet works, addresses can be confusing, network fees, multiple networks for a single coin (USDT for example)
2. Scams & Hacks - For me, this is the main reason, as I mentioned above, it can be quite uncomfortable to have your money “online” without having anyone to complain to in the event of a problem
3. Volatility - When friends or family ask me about investing in crypto currencies, perhaps this is the reason they are most afraid and think again about whether or not it is worth investing. Everyone wants to have more money than they put in, but when I ask them if they'll be calm and comfortable if their investment goes down by 50% or more, almost no one can go through with it