When launching a product, there is always that debate about whether you should focus on making that product better or spend more time and resources building the brand.
By branding,I mean everything about your logo, packaging, down to the way people around you feel whenever they hear about your product or services. Some of my friends Iconversed with believe that branding comes first before the product while others believes that you should worry about the branding after you have figured out how the product works.
As someone trying to build something from scratch, I am really torn on this issue. So what do you think guys, how early should one begin worrying a out his/her product's branding.