Because Ethereum blockchain have smart contract features. Many cryptocurrency projects are enjoying this feature and many are actually gain success with it. The downside is the high/unstable gas fees. If they can fix this, Ethereum will be even more popular.
This is a new obstacle from ethereum, many have complained about the gas level determined by ethereum and this is very annoying, if there is no concrete action from ethereum then people might shift it to other tokens, then the possibility will be very small, but someone will also be disappointed. should not be underestimated by the ethereum team. surely they have listened and they will do what is best done so that there can be a best solution.
ethereum is a token that is very much sought after and we cannot deny that currently ethereum is starting to be in a green position and will continue to increase even without the push from bitcoin, what if there is a boost from bitcoin, it can be estimated that ethereum will be very profitable for those who invest in ethereum.