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I know everyone has his own way in analyzing an ICO project. How he analyzes and what he analyzes, it depends on the person. But I can conclude in general about what someone should learn through his own research before investing in an ICO. Here are the general points: 1. Learn about tokenmetrics and the marketcap (softcap/midcap/hardcap).2. Learn the teams and advisors (ideally, it has some blockchain expertise and exposure).3. Learn the community strength and marketing plan / strategy.4. Learn the status of the product prototype (alpha, beta, showcase, etc.) and roadmap.5. Learn the status of influencers (Not paid shillers).6. Learn the communication strengths and transparency.7. Learn whether the application is a viable one without ambitious claims.8. Learn the whitepapaer well structured and written.9. Learn the ecosystem and status of investors.10. Learn whether the project really needs a cryptocurrency as a driving fuel.You can add yourself if you have any ideas.