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The scams are not associated with Bitcoin because they were projects on their own. The only way this can be checked is to set regulations on various platforms where these projects are hosted. Details of the team members (KYC) and smart contract of the coin must be collected and thoroughly investigated in order to ascertain a good level of authenticity of the project before it is allowed to be posted on the forum or platform.
We are not yet in implementation of serious regulations to prevent the scams project. Once the market will become striker than today, most probably we can experience huge changes. I don't know if it would be for better or for poorer.
Since there are no regulations yet as to how to address those scam projects, crypto enthusiasts should help each other in exposing those scams. Being a member of the forum, one should share with others if they notice something fishy about a project because they can prevent others to be scammed. If many would be in a consensus of doing it then the scam projects would be lessened until such time that forums or sites would be more strict in posting their ICOs.