There is a new new feature on myetherwallet?

[Green Ocean]

Since the fall of crypto, I find it a bit difficult to check my wallet in order not to get discourage for the fallen coins and token but few days ago I summed up courage to check and I notice that a feature has been added to myetherwallet.com. The new feature is MEWconnect. I dont know what that implies. Does anyone here have a knowledge of this and what is the usefulness of it? once you click on MEWconnect, it will take you to "connect with MEWconnect and it is available in apple app store. Do you have any idea?