Coinbase intends to register the trademark BUIDL.
This is known from the application on the website of the United States Patent and Trademark Office.
The term “buidl”, popular in the crypto community, is derived from the word “build”. This word is formed by analogy with the term “hodl”, meaning long-term investment in digital assets. BUIDL implies the creation and development of new blockchain products, and not just storage of crypto active assets.
The application explains that the term "BUIDL" refers to software using the SaaS model (software as a service), which provides the tools "to carry out transactions using virtual currency". In particular, these SaaS solutions will include “software for managing, buying, selling, storing, exchanging, sending and receiving virtual currency”.