Ubisoft, one of the largest companies in the world engaged in the production of games, has taken another step in the blockchain space, joining the newly created consortium Blockchain Game Alliance.

According to the MCV gaming news publisher, an announcement released Friday at the Blockchain Game Summit in Lyon, France, indicates that "the group is committed to developing common standards and practices for integrating blockchain technology into video games."
Other members of the Alliance include the software company ConschSys and other startups such as Enjin, Fig, Alto, Ultra, Gimli and EverdreamSoft.
Nicholas Gilot, CEO of Ultra, told MCV that the group focuses on stakeholder engagement and blockchain standards development, explaining:
The Blockchain Game Alliance stands for a universal blockchain standard in the gaming space, designed to create a more compatible and transparent ecosystem that will benefit stakeholders by promoting innovation and ensuring economic viability.Ubisoft, according to reports, is not the first month studying the technology. In February, the company announced that it was studying how it could apply blockchain in its work in a Strategic innovation lab. Most recently, the company released a Minecraft-inspired game called Hashcraft, which allows players to develop quests and tasks that are stored in the public blockchain,
In an interview with VentureBeat, Ubisoft communications Manager Ann Park said, "Everything around blockchain is worth investigating," noting that the company hopes to reduce "toxicity" in gaming communities while maintaining compliance with EU privacy laws.
Link to the source of information (Russian) -https://altstake.io/news/ubisoft-podderghivaet-ispolyzovanie-blokcheynav-igrah