In order for the project to live for a long time, it must collect at least a softcap or more softcap, and better hardcap, because many companies do not even want to do anything with softcap, so when as much money is collected as possible, then the company will have an incentive to create its product. Usually, many companies die due to the fact that their product is simply unclaimed or in very low demand, or the team simply begins to fall apart and because of this the company dies.